Kodi hypozhor ndi ndani?? Posachedwa, mawuwa ayamba kupezeka pafupipafupi ku Runet komanso m'mawu aztsiku ndi tsiku. Komabe, si aliyense amene amamvetsa tanthauzo lenileni la mawuwa.
M'nkhaniyi tikufotokozerani kuti ma hypozhors ndi ndani komanso zomwe amachita.
Kodi hypozhor amatanthauza chiyani
Lingaliro la hypozhor ndilochokera ku "hype" - PR kapena hype mozungulira chinthu chodziwika. Chifukwa chake, hypozhorn ndi amene amagwiritsa ntchito mitu ndi zochitika zomwe zimakambidwa kwambiri kuti adziwonetse yekha.
Mwanjira yosavuta, hypozhor imachita zonse zotheka kuti ikhale pachimake cha kutchuka, kudzera pazomwe zilipo pakali pano. Monga lamulo, amachita izi pongofuna kudzikonda (mercantile).
Kwa hypozhor, chinthu chimodzi ndichofunikira - kudziwonetsa wekha motsutsana ndi zochitika zosangalatsa zomwe zimasangalatsa anthu ambiri. Anthu ambiri odziwika bwino atolankhani amatha kukambirana momveka bwino zaimfa, matenda ndi zochitika zachikondi za anthu otchuka, kotero kuti chifukwa cha izi amakhalabe azikhalidwe.
Nthawi zambiri, onyenga amapindula ndi zokambirana zaposachedwa. Mwachitsanzo, olemba mabulogu kapena eni masamba awebusayiti amayesetsa kukopa anthu ambiri momwe angathere kuti agwire ntchito yawo. Kuti achite izi, nthawi zambiri amatha kufotokozera zabodza zabodza.
Mwina munamvapo kapena kuwerenga kuti wojambula wina wotchuka wamwalira kapena watenga matenda osachiritsika. Mukadziwa izi, pitani pa njira kapena ulalo wa tsambalo kuti mudziwe zambiri mwatsatanetsatane.
Posakhalitsa mumazindikira kuti wojambulayo alidi wamoyo, ndipo imfa yake kapena matenda ake ndi nkhambakamwa chabe. Chifukwa chake, mudakopeka ndi nyambo yachinyengo yomwe imangofuna kukopa chidwi cha anthu pantchito yake kapena kuwonjezera kuchuluka kwama tsamba.
Komabe, ma hypozhors nthawi zambiri amagwiritsa ntchito zowona, koma amaperekabe m'njira yofananira. Mwachitsanzo, "Michael Jackson wamwalira, koma kodi zili choncho?"
Aliyense amadziwa kuti Jackson wamwalira, koma wonyengayo amawonjezera dala mawu omwe angakope chidwi cha munthu. Mwakutero, akupitilizabe kuyesetsa kukopa ogwiritsa ntchito kuti aziwerenga.
